Our Story

The dead aim putter was inspired by watching Nick Faldo and his caddie, Fannie, while practicing for hours on the greens of The Augusta National in 2004. Nick had mirrors on the green and was dropping balls from the bridge of his nose in an effort to hit his ball on the green below. As he was working on getting his eyes over the aim-line, Fannie was on her hands and knees retrieving balls for Nick. Nick later began to work on aiming and alignment drills. He had many gadgets and most importantly had Fannie behind his line watching his face angle and aim. We wondered how we could help any golfer get positioned correctly and with their eyes over the aim-line every time. We also wanted to find a way to teach someone to aim correctly and learn how to putt better. If it was important to a 3 time Masters winner, it must be important. While it would be nice to have a caddie, professional coaches, and lots of time to practice like Nick Faldo, most of us don’t have that luxury. Out of this desire to help others putt better and practice better came Dead Aim. After 7 years of research and development, we have a putter and putting system that will transform the game of golfers at every skill level.

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